Gymreapers, creator engine

Seven videos a week from lifters who train

A first roster of ten creators for Gymreapers, filming tanks, tees, belts and straps in real sessions, paid on base pay plus bonus.

creators live by week six: 10
creator videos a month at the full roster: 303
weeks from the first creator to the full roster: 5

Leg day in the Ribbed Tank 3-Pack

Illustrative post: one take in the gray tank, the $40.00 price in the caption, and only lines from the claims sheet.

Illustrative post

Part 1 of 15

Summary

Creator engine summary
Roster	Two creators a week, up to 10	Six-week ramp (Proposed). Gear first: the Men's Ribbed Tank 3-Pack and the Champions Gold Basic Tee.
Who	Lifters who already train in tanks and tees	Six personas, each tied to a product such as the Championship Stringer at $35.00.
Production	7 videos per creator per week	303 creator videos a month at 10 creators. One variable per test, losers killed early.
Pay	Three bands, caps from $600 to $1,500	Base pay $300, $500 or $800 for Starter, Standard, Premium (Proposed).
Bonus	$50 flat past 100,000 views	One bonus per creator per month, organic views only. Cap bonus: $300, $500 or $700.
Compliance	A claims sheet copied from the site	Creators quote lines like Free Shipping On Orders $75+ and nothing invented.
Category rule	No injury or health promises	Belts, straps and tanks are gear. Only the brand's own wording on fabric, fit and odor.
Goal	$1 per 1,000 views	Target (Proposed). The simulator sits at $5.74 on 1.8M views a month and shows what must change.
Report	One sheet every Monday	Views, cost per 1,000 views, hooks that worked, losers killed early, one row per creator.
Decision	Ceiling of $15,000 a month	All 10 creators at the top cap, bonuses excluded. You approve each band before any payment.

Part 1 of 15, continued

The program in numbers

Creators live at full roster: 10; Proposed
Videos per creator per week: 7; Proposed
Creator videos a month: 303; Calculated
Base pay per creator: $1,000; Proposed
Bonus past 100,000 views: $50; Proposed
Bonus at the top cap of the highest band: $700; Calculated
Program cost a month, bonuses included: $10,050; Calculated
Views a month at the assumptions: 1.8M; Calculated
Cost per 1,000 views: $5.74; Calculated
Target cost per 1,000 views: $1; Proposed

Part 2 of 15

Track record

Former COO of Tabs. I built its creator program to 100M monthly social impressions, and the paid ad engine alongside it. The numbers below come from videos that program produced.

At Tabs the playbook was a creator program feeding a paid ad engine, with one number to protect. Here the category is weightlifting gear. I have not run this category. I would learn belts, straps and fit from your team and your lifters before we scale anything.

monthly social impressions at Tabs: 100M+
views on one reel: 17.7M
views on one video: 8M
views on one video: 6.5M

Part 3 of 15

Why now

20,000+
5-star reviews already on the site
The site carries a 20,000+ 5-Star Reviews line. Creators can point to it once your team confirms where it is counted.
Published
88
Reviews on the Ribbed Tank 3-Pack
The Men's Ribbed Tank 3-Pack shows 4.1 stars from 88 reviews. That is real customer language to turn into hooks.
Published
$75
A shipping line creators can say
Free Shipping On Orders $75+ works on camera while a creator shows a basket, starting with the $40.00 tank pack.
Published
100,000+
Lifters named on the page
The page says Trusted by 100,000+ Lifters, rated 4.9/5. It sits beside a 4.1 product rating, so we confirm it before use.
Published

Part 4 of 15

Principles

One variable per test
Each creator posts 7 videos a week. We change one hook or one product per test, so a result means something, and losers are killed early.
One number to protect
Cost per 1,000 views, target $1 (Proposed). The simulator lands at $5.74 on its Assumptions, so the work is closing that gap in the open.
Base pay for the floor, bonus for the peak
Base pay from $300 to $800, caps from $600 to $1,500. Bonus at the cap or $50 flat past 100,000 views. Ceiling $15,000 a month for 10 creators.
One workspace for every brief
Briefs, claims questions, drafts and reports live in one place, so a creator never guesses what Gymreapers will allow on camera.

Part 4 of 15, continued

One channel for everything

#briefs

Briefs, drafts, reviews and the weekly numbers

Illustrative

NoraMon 8:30 AM
This week's brief: the Men's Ribbed Tank 3-Pack in Gray, $40.00. Three videos on fit, two on the rib knit, two on a full session. One hook per video, one variable per test.
Report botAppMon 9:00 AM
Weekly report posted: videos live, views, cost per 1,000 views against the $1 target. Two losers killed early, one hook moved into the hook library.
TheoMon 11:15 AM
Can I tell people the tanks fix gym odor? My training partner says they never smell.
Only the brand's own line: "Antimicrobial finish helps reduce odor". Say it as the brand's wording, never as a promise.
NoraTue 2:10 PM
Draft sent back: the Signature Oversized Tee, $50.00, appears late and the hook is slow. Open on the fit, then the price. One change, then reshoot.
Reshooting tonight, same session, new first three seconds.
PriyaWed 6:40 PM
The Champions Gold Basic Tee video just passed 100,000 views, all organic. Back view, rack, one rep, turn to camera.
Flagged for the $50 flat bonus. Raw file moves to the paid folder after the claims check.
Check botAppFri 10:00 AM
Weekly check: every live video compared with the claims sheet and the category rule. One video sent back, none paid a bonus while flagged.

The messages illustrate the working channel, with invented people: briefs go out on Monday, claims questions get an answer the same day, and nothing posts without the check.

Part 5 of 15

Formats

Brief 01
Tank 3-Pack leg day
“Three tanks in the pack. I wore one for a full leg day.”
One take, phone on a tripod at chest height on the gym floor. Show the fit on chest and arms, then the pack on a bench.
Brief 02
Basic Tee fit check
“Plain tee, loud back. Watch it move under the bar.”
Film from behind, phone at shoulder height: rack, rep, turn to camera. Product name and $40.00 in the caption.
Brief 03
Oversized tee try-on
“Oversized tee, $50.00, and I wear it to train.”
Unbox on camera, try it on, carry it into a session. Say only what the camera shows: fit, weight in hand, price.
Brief 04
Lifting Straps pull day
“Pull day. Watch my hands on the last set.”
Close on hands and bar from a side angle, one continuous set. No claims about injury or gains; show the set, name the product.
Brief 05
Bomber back view
“Crop bomber, $175.00. Back view first.”
Start on the back, turn slowly, then walk into the gym. Wear it over a tank. Price in the caption only.

Every product line in a video comes off the claims sheet word for word, for example “Premium ribbed knit for stretch and shape retention”, “Quick-drying fabric for breathable comfort”, “Free Shipping On Orders $75+”. Product names are said as printed.

Part 6 of 15

Recruiting

Four sources in

Loyalty Division members
The site has a Loyalty Division sign-up. I would ask your team whether members can be invited to apply. That is a question, not a plan yet.
Affiliate or ambassador page
No affiliate or ambassador page was found on the site, so there is no existing program to inherit. We start from a clean roster.
One scout list per training type
Scout by the nav's own types: Bodybuilding, Powerlifting, Olympic Lifting, Strongman, Cross Training. Each type gets its own list.
Reviewers of the Ribbed Tank
People behind the 88 Ribbed Tank 3-Pack reviews already like the product. If your team can reach them, they are the warmest first invitations.

Five filters, fewer each step

1Trains on camera
Already films real sessions, not studio shots.
2Fits the product
Wears tanks, tees or belts naturally and looks at home in them.
3Clean claims record
No past posts promising health or injury results.
4Steady cadence
Can post 7 videos a week, shown by the last month of posts.
5Takes a brief
Follows one-variable briefs and reshoots a draft without argument.

Part 7 of 15

Who we want

Bodybuilding tank wearer
Posts pump sessions in sleeveless tops and shows the fit across chest, shoulders and arms.
Likely product: Men's Ribbed Tank 3-Pack - Gray
Powerlifter
Posts squat, bench and deadlift days in a stringer, with bar and lifter in one frame.
Likely product: Championship Stringer
Olympic lifting coach
Films clean and snatch sessions in a tee that moves with the lift.
Likely product: Champions Gold Basic Tee
Strongman
Heavy pulls, hands and bar in close view, set by set.
Likely product: Gymreapers Lifting Grips - Navy
Women's lifter
Trains in a bra and leggings and films the full session, warm-up included.
Likely product: Olympia High Neck Bra - Ember Red
Streetwear lifter
Wears the oversized tee to train and out of the gym too.
Likely product: Signature Oversized Tee

Left off, every time

Always left out: anyone who promises injury protection, health results or weight loss from gear; accounts that buy views; anyone who will not follow the claims sheet. Category rule: gear is shown, never sold as medical or injury protection.

Part 8 of 15

First twenty

Powerlifter who films every squat day from a side angle
Bodybuilder who posts pump sessions in sleeveless tops
Olympic lifting coach with a regular clean and snatch series
Strongman who films heavy pulls with hands in frame
Women's lifter who reviews fit in leggings and bras
Cross-training regular who films conditioning in shorts
Streetwear lifter who wears oversized tees outside the gym
Gym-bag packer who films what goes in before a session
Lifter who reviews gear honestly, including what they would change
Beginner documenting their first months of lifting
Lifter who collects patches and hats and shows them on camera
Varsity jacket collector who films outfit builds
Lifter who already buys tank multipacks and shows the drawer
Barbell squat pad user who explains the setup on camera
Lifter who films knee sleeve and wrist wrap routines
Coach who explains one cue per video, with gear on
Gym couple who train together and film the same session
Home-gym lifter who films garage sessions
Lifter who posts clean unboxings with no hype
Lifter who edits tight and posts the same hour every day

Part 9 of 15

Claims sheet

Approved, word for word

Quoted exactly as the brand publishes it.

“Premium ribbed knit for stretch and shape retention”
Ribbed Tank 3-Pack videos, spoken or in the caption
“Quick-drying fabric for breathable comfort”
Tank and training tee videos, spoken or in the caption
“Antimicrobial finish helps reduce odor”
Ribbed Tank videos, always as the brand's own wording
“Double-sided rib texture enhances durability”
Ribbed Tank close-ups of the knit
“Tagless interior print for irritation-free comfort”
Ribbed Tank try-on and unboxing videos
“Heavyweight 100% cotton”
Tee, long sleeve and cut-off videos where the fabric is named
“Free Shipping On Orders $75+”
Any video that ends on a basket or the shop link

Never said

Each one with the reason it stays out.

These belts prevent back injuries.
Health outcome. The site makes no such claim and creators must never make it.
Wearing the tank makes you stronger.
Performance outcome from apparel. Nothing on the site supports it.
Best lifting gear on the market.
Unprovable comparison.
Better than other brands' tees.
Names or implies competitors. Not allowed.
The tanks will never smell.
Overstates the brand's own wording, which says the finish helps reduce odor.
Free shipping on every order.
The site's line is Free Shipping On Orders $75+, so this contradicts it.
Five stars from every customer.
Ratings vary across the site and the product page. Never round up.

To confirm with the brand

Held until someone on the brand side signs off.

Trusted by 100,000+ Lifters – Rated 4.9/5 from real athletes.
The product page shows 4.1 from 88 reviews. Your team confirms which rating creators may say.
20,000+ 5-Star Reviews
We do not know where the count comes from. Confirm the source before a creator says it.

Part 10 of 15

Pay

Starter
$300–600
a month, by band
Starter: a lifter new to briefs, filming the Ribbed Tank 3-Pack on a lighter load to learn our hooks.
Bonus at the cap: $300
Standard
$500–1,000
a month, by band
Standard: a steady lifter posting every week across tees, tanks and joggers with clean claims.
Bonus at the cap: $500
Premium
$800–1,500
a month, by band
Premium: a proven lifter with a loyal audience, carrying the Varsity Jacket or Hoodie launches.
Bonus at the cap: $700

Under 100,000 views
$0
The base pay covers the work.
100,000 views
+$50 flat
Whatever the band.
1,000,000 views
Top-up to your cap
Bonus = band cap − base pay.

One bonus per creator per month, so a single big video cannot stack payouts.
Judged video by video: only a video that passes 100,000 views earns the $50 flat.
Organic views only: views from paid spend or bought views never count.
No bonus on any video that broke the claims sheet or the category rule, even past 100,000 views.

Starter: $600 cap − $300 fee = $300 bonus; Standard: $1,000 cap − $500 fee = $500 bonus; Premium: $1,500 cap − $800 fee = $700 bonus.

The bonus pays for reach after the work is done, never instead of it. One bonus per creator per calendar month keeps it an incentive and keeps the program cost predictable.

Part 11 of 15

Simulator

Read it as a gap, not a forecast: $5.74 per 1,000 views against $1. To close it, 4.2% of videos go viral or the median video reaches 21,711 views. Median, breakout and viral shares are Assumptions you can slide.

Program facts

Gymreapers creator engine, per month

Monthly cost: $10,050
Base pay: $10,000
Est. bonuses: $50
Videos / month: 303
Est. views / month: 1.8M
Cost per 1,000 views: $5.74

Above the $1 target at these inputs.

To hit $1, the roster needs about 10.1M views a month. That means about 4.2% of videos going viral, or a median near 22K views per video. That is why the day-90 gate exists: keep the accounts that clear it, replace the rest.

Proposed, not measured. Views = videos × median, breakouts at 10× the median, viral at 750K. Bonus: +$50 for a viral video, one per creator per month.

Part 11 of 15, continued

What moves the result

Cost per 1,000 views by median views per video
If the median is	Views / month	Monthly cost	Cost / 1K	Hits target
750	1.4M	$10,050	$6.96	No
1,500	1.8M	$10,050	$5.74	No
3,000	2.4M	$10,050	$4.24	No

Cost per 1,000 views by share of viral videos
If the viral share is	Views / month	Monthly cost	Cost / 1K	Hits target
0.3%	1.2M	$10,000	$8.44	No
0.5%	1.8M	$10,050	$5.74	No
1%	2.9M	$10,150	$3.52	No

The math. Videos a month = 10 creators × 7 a week × 52 ÷ 12 = 303. Views per video = (1 − 4% − 0.5%) × 1,500 + 4% × 10 × 1,500 + 0.5% × 750,000 = 5,782.5; 303 videos × 5,782.5 = 1.8M views a month. Cost = 10 × $1,000 = $10,000 base + 1 bonus × $50 = $10,050. Cost per 1,000 views = $10,050 ÷ 1.8M × 1,000 = $5.74 against a $1.00 target. To hit the target, either 4.2% of videos go viral or the median video reaches 21,711 views, other inputs held.

Move the sliders and the label recalculates. The result is only as good as the guesses behind it, so the median views, the share of breakouts and the share of viral videos are marked as Assumptions until the first month of posts replaces them.

Part 12 of 15

Phases

Creators live by week (proposed): 0, 2, 4, 6, 8, 10

0Wk 1
2Wk 2
4Wk 3
6Wk 4
8Wk 5
10Wk 6

Creator ramp by week
Item	Wk 1	Wk 2	Wk 3	Wk 4	Wk 5	Wk 6
Creators live	0	2	4	6	8	10
Videos a week	0	14	28	42	56	70
Base pay a month	$0	$2,000	$4,000	$6,000	$8,000	$10,000

Warm-up
Brief, claims sheet, first two creators
Claims sheet agreed, workspace open, first two creators live. Ribbed Tank 3-Pack and Champions Gold Basic Tee first.
Month 1
Ramp to 10 creators
Two creators a week up to 10 over six weeks. 7 videos per creator per week, one variable per test, losers killed early.
Month 2
Set the bands from real numbers
Pay bands adjusted by cost per 1,000 views. Best hooks go into the hook library; the first videos are cleared for paid.
Month 3
Steady state
10 creators, 303 creator videos a month. Cost per 1,000 views compared with the $1 target every Monday.
Day 90
Keep, change or stop
Review with you. If cost per 1,000 views has not moved toward $1, we say so and stop or reset the bands.
Ceiling
The most this can cost
$15,000 a month with all 10 creators at the top cap, bonuses excluded. Nothing above it without your sign-off.

$15,000 Monthly ceiling, all 10 creators at the top cap, bonuses excluded Proposed

The roster grows by two creators a week, so hook performance can be read week over week instead of by anecdote.

Part 13 of 15

Weekly report

Every Monday: videos live, views, cost per 1,000 views against $1, the hooks that worked and the losers killed early, one row per creator.

Creator engine, last 4 weeks

Target $1 per 1,000 organic views Illustrative

Creators reporting: 5
Posts last week: 32
Avg cost per 1,000 views: $8.94
Bonuses owed: $0
Keep / Watch / Replace: 1 / 1 / 3

Per-creator results, last four weeks, sorted by cost per 1,000 views
Creator	Band	Format	Posts	Median	Best	Cost / 1K	Bonus	Flags	Call
Creator A	Starter	Tank 3-Pack leg day	7	2.1K	25K	$3.37	$0	None	Keep
Creator B	Standard	Basic Tee fit check	7	1.4K	8.4K	$9.83	$0	Claim check	Replace
Creator C	Premium	Oversized tee try-on	6	1.8K	54K	$7.94	$0	None	Watch
Creator D	Starter	Lifting Straps pull day	5	900	3.6K	$12.99	$0	Over cap?	Replace
Creator E	Standard	Bomber back view	7	1.2K	11K	$10.59	$0	Release missing	Replace
All creators	not applicable	not applicable	32	1.5K	54K	$8.94	$0	not applicable	not applicable

Illustrative rows with invented creators, coherent with the pay bands above. Keep means the cost per 1,000 views is at or under the program average, Watch is up to half again over it, and Replace is anything higher.

Part 14 of 15

Organic to paid

From organic to paid

Spot
A video clears the bar in the weekly report: strong hook, clean claims, organic views only.
Clear
Claims sheet and category rule are checked again, and the creator confirms in writing that it can run as an ad.
Test
It runs against your current best ad with one variable changed, on a small budget you set.
Scale or kill
Winners get more budget. Losers are killed early and their hook returns to the library.

From the video to the checkout

Tank and tee videos send to Best Sellers.
Belt and strap videos send to Lifting Gear.
Videos built around several items send to Strength Kits.
Launch videos for a drop send to New Releases.
Mention Free Shipping On Orders $75+ only when a basket is in frame.

Part 15 of 15

Category rules

Weightlifting gear: the rules creators follow

Belts, straps, tanks and jackets are gear, not medicine. These six rules protect the brand, the creator and the $50 bonus.

No injury or health promises
Belts, sleeves, straps and grips are gear. Never say they prevent injury or ease pain. The only odor line allowed is the brand's own: Antimicrobial finish helps reduce odor.
Show the lift as it is
No staged weights, no edited bar speed, no claim that wearing a product builds strength. Real sessions only, 7 videos a week.
Product facts from the sheet
Fabric, fit and price come from the claims sheet. Example: Heavyweight 100% cotton, or the Ribbed Tank 3-Pack at $40.00.
Disclose every partnership
Every post carries a clear paid-partnership label as the platform requires. No label, no payout and no bonus.
Ratings only once confirmed
One page says 4.9/5, a product page says 4.1 from 88 reviews. Creators say nothing about ratings until your team picks the line.
Fit and shipping in the site's words
Never promise a fit for every body. Shipping is only Free Shipping On Orders $75+. Returns are mentioned only in the site's own words.

The brand’s legal team sets the final rules. This is the operating floor I’d start from, not legal advice.

Want to see the first briefs?

Grab a time here

5-star reviews already on the site

Reviews on the Ribbed Tank 3-Pack

A shipping line creators can say

Lifters named on the page

One variable per test

One number to protect

Base pay for the floor, bonus for the peak

One workspace for every brief

Tank 3-Pack leg day

Basic Tee fit check

Oversized tee try-on

Lifting Straps pull day

Bomber back view

Four sources in

Five filters, fewer each step

Bodybuilding tank wearer

Powerlifter

Olympic lifting coach

Strongman

Women's lifter

Streetwear lifter

Left off, every time

Approved, word for word

Never said

To confirm with the brand

Starter

Standard

Premium

Brief, claims sheet, first two creators

Ramp to 10 creators

Set the bands from real numbers

Steady state

Keep, change or stop

The most this can cost

From organic to paid

From the video to the checkout

Weightlifting gear: the rules creators follow

No injury or health promises

Show the lift as it is

Product facts from the sheet

Disclose every partnership

Ratings only once confirmed

Fit and shipping in the site's words

Want to see the first briefs?